In this podcast, Jim Pietruszynski, CEO of the successful brand design agency SoulSight, shares insights from his 27-year journey in the industry. He highlights the significance of attracting high-quality clients and maintaining long-term relationships with them. Jim explains his agency's three-year planning approach, which balances historical trends with areas for growth, including strategic acquisitions. The discussion also delves into pricing strategies, emphasizing the need to understand client budgets, showcase value, and enhance efficiency to support higher pricing. Throughout the conversation, Jim underscores that building a thriving agency is a marathon, not a sprint, driven by passion and a deep industry knowledge.
