In this episode of the podcast, Andrew Eklund, the CEO of Cicerone, a digital agency with nearly three decades of experience, shares insights into the agency's journey from the dawn of the internet to its current focus on harnessing AI for sophisticated audience segmentation and modeling. He highlights the necessity for agencies to adapt to advancements in AI, urging them to embrace these tools to enhance efficiency and redefine their value. Key strategies he discusses include the creation of centralized "Intelligence Hubs" for effective data analysis, utilizing AI to evaluate sales calls for better training and targeting, and recognizing the importance of human interaction and detailed prompts when working with AI models. The conversation wraps up with a look at the future of advertising, forecasting a shift towards more relevant and less intrusive ads, thanks to AI-driven targeting and a stronger focus on valuing each individual consumer.
