In this podcast episode, Mike and Matt explore the effectiveness of face-to-face marketing through their experience at a trade show. They share how they designed an interactive "Pool Olympics" competition at their booth to draw in commercial pool professionals and engage potential customers. This hands-on approach not only captured attention but also provided valuable insights into customer needs and preferences, prompting a shift in their focus toward the commercial market and significantly influencing their brand strategy. Although the initial costs were high, they stress the long-term benefits and plan to make trade shows a key part of their future marketing efforts.
