This Brand Fortress HQ Tactics Tuesday podcast reviews lessons learned from 2024 in Amazon selling. The hosts discuss the impact of increased Amazon fees (inbound placement fees, etc.), the necessity of diversifying beyond Amazon (due to compressed margins), and the evolving Amazon search experience with Rufus. They highlight the importance of optimizing existing Amazon listings to improve conversion rates and the potential of Amazon Creator Connections for building brand ambassadors and driving sales at a lower cost than traditional advertising. Ultimately, the podcast emphasizes the need for Amazon sellers to adapt to a more complex marketplace by diversifying sales channels and leveraging off-platform marketing strategies.
