In this podcast episode, the discussion centers on the changing landscape of media buying, especially after the iOS 14 update. The guest, a seasoned sales and marketing director with a background at Meta and an agency, stresses the need for a comprehensive strategy that goes beyond traditional media buying. This includes focusing on creative development, optimizing landing pages, and implementing effective tracking methods. The conversation underscores the importance of diverse creative strategies to prevent creative fatigue, the ongoing value of lookalike audiences even with the shift towards broad targeting, and the essential role of tools like Triple Whale for accurate cross-channel attribution and assessing campaign ROI. The guest also encourages the inclusion of brand awareness campaigns, even with limited budgets, to foster a healthy sales funnel and enhance long-term results.
