In this podcast episode, Rob, a seasoned entrepreneur, shares his journey in building effective marketing teams while tackling the challenges of scaling businesses across different sectors. He stresses the need to concentrate marketing efforts on one strong channel before branching out, drawing from his experience with BarkBox and Facebook’s newsfeed ads. Rob also provides valuable insights on team building, advocating for hiring specialists in specific channels rather than just relying on a high-level VP of marketing. Additionally, he addresses the unique challenges of marketing within the regulated healthcare sector and the surprisingly understated marketing approach needed for his current venture, Snagged, a domain acquisition service.
