Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.

Chapters:

00:00:00 - Opening the Shopify Winter Door
00:01:00 - Boring Edition or Game-Changer?
00:02:15 - The Boring That Makes You Listen
00:04:02 - Not Boring: The Hidden Side
00:07:43 - Marketing Magic: Shopify’s Take
00:12:55 - Shop Campaigns: Simplicity in Strategy
00:16:20 - Shop App: The Secret Weapon
00:23:39 - Privacy and Precision: Audience Insights
00:27:58 - Sales Doubled? Here’s How
00:28:59 - Aiming Smarter: Targeting Evolution
00:29:30 - Cracking the Ad Benchmark Code
00:30:41 - Capitalizing on Ecosystem Synergy
00:33:37 - Customer Costs That Pay Off
00:35:40 - Incentives That Adapt to You
00:38:08 - Success Stories in Simple Campaigns
00:42:46 - Ecosystem Deep Dive and Future Look
00:51:49 - Personalizing the Shop App Journey
00:56:58 - Final Words: Resources You’ll Need

LINKS AND RESOURCES:

Shopify Editions Winter '25
The Boring Edition: Everything improved
Acquire and convert customers at a controlled cost
Drive up to 2x more retargeting conversions
Shop App
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