Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.

Chapters

00:00:00 - Opening Loops & Layers: What's Coming Up?
00:00:13 - New Energy in the Room: Meet the Co-Host!
00:01:28 - Rewind Chronicles: Co-Hosts of the Past
00:02:45 - Meta’s Maze: Surviving a Shifting Landscape
00:04:55 - The Future is Delicate: 2025's Red Flags
00:05:06 - Wellness Hit: Brands Brace for Impact
00:12:21 - Privacy Wars: Personalization vs. Boundaries
00:15:37 - Rulebook Rewritten: Navigating Ad Chaos
00:17:41 - Looking Ahead: Staying Sharp in the Storm
00:28:14 - Endnotes and Epiphanies: Wisdom to Go

LINKS AND RESOURCES:

Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Choosing a Special Ad Category
Agency Freedom Live
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Mentioned in this episode:

AdCritter for Agencies

Tier 11 Data Suite

[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025

Perpetual Traffic