In this episode of the Ecommerce Lab podcast, Noemi Bolojan, co-founder of Scalewave, shares valuable insights on Amazon PPC strategies for sellers at any stage. She highlights a significant shift in Amazon advertising, which now requires a 70/30 balance between pay-per-click and organic efforts. Noemi outlines five timeless strategies—PROTECT, Conquer, Ranking, Dominant, and Discovery—that can help optimize your campaigns. Her main message? Focus on mastering the fundamentals instead of getting distracted by temporary hacks. Emphasizing the importance of targeting high-performing products and keywords, she also suggests using tools like Helium 10 and Datadive for effective keyword research. Ultimately, Noemi urges sellers to establish a solid PPC strategy for lasting growth instead of relying on quick fixes.
