In this podcast episode, the hosts explore the comeback of direct mail marketing, especially postcards, as an impactful yet often neglected tool. While many marketers are fixated on digital options, the conversation reveals that direct mail boasts an impressive nearly 100% open rate, offers a tangible touchpoint, and allows for highly personalized marketing campaigns. They discuss various strategies, including the importance of repeated engagement, creative design choices like mismatched calls to action, and integrating QR codes for lead generation. Additionally, they emphasize the cost-effectiveness of direct mail, noting that it can be a budget-friendly option for small businesses by enabling the sending of individual pieces at reasonable rates.
