In this episode of the Marketing Misfits podcast, host Amber Spears, an affiliate marketing expert, delves into the changing landscape of SEO and the growing influence of influencer marketing. She underscores the significance of diversifying customer acquisition strategies. Spears advocates for businesses to develop robust affiliate programs that offer attractive commissions and foster genuine relationships with affiliates, treating them as essential partners rather than mere numbers. She stresses that a personal touch and continuous effort are key to a successful affiliate program, cautioning against the dangers of relying too heavily on a single channel like SEO or TikTok.
