In this podcast episode, the hosts dive into Amazon marketing strategies for 2025, exploring three crucial areas. They begin with enhanced measurement and analytics through Amazon Marketing Cloud (AMC), then move on to the use of AI for creative and optimization, and finally discuss ways to refine traditional ad types like sponsored products, brands, and display ads. One standout example features the use of AMC to build audiences based on ad interactions, which allows for more precise bidding in sponsored ads. The episode aims to equip digital marketers with actionable insights and strategies to boost their Amazon advertising performance in the upcoming year.
