In this podcast episode, the focus is on how to speed up Amazon listing optimization using AI. The hosts address the hassles of updating listings manually and introduce a custom GPT tool that simplifies this task. They share four main ways the tool can be utilized: creating new listings, utilizing search term data, outshining competitors, and tapping into new search queries. This tool generates optimized titles, bullet points, descriptions, and backend keywords, drastically cutting down the time needed for listing creation and updates. By leveraging this technology, Amazon sellers can enhance their listings more often and effectively, leading to improved organic rankings and the potential for increased sales.