This monologue podcast, hosted by Michael Erickson Facchin, focuses on strategies for reducing non-converting ad spend on Amazon PPC. The episode begins by highlighting the significant financial impact of non-converting clicks, using real-world examples of accounts with high percentages of wasted ad spend despite seemingly good ACOS. Facchin then presents three key strategies: setting a spend threshold for non-converting keywords, performing N-gram analysis to identify low-performing search term patterns, and analyzing duplicated search terms to consolidate data. Listeners are encouraged to track non-converting spend and implement these techniques to improve their Amazon PPC performance and lower their ACOS by reallocating budget to higher-converting keywords. The podcast concludes with additional bonus tips, including proactive negative keyword research and considering campaign structure based on SKU count.
