In this episode of the Amazon Sellers School podcast, the hosts delve into the rising competition between Amazon and budget platforms like Temu. They examine how Amazon is responding to Temu's low prices by pressuring Chinese sellers to keep their prices higher, a strategy that could raise concerns about antitrust laws. The discussion highlights the wider implications for U.S. businesses, shedding light on the regulatory loopholes that foreign sellers take advantage of and the economic impact that follows. The episode also features a case study of an Amazon seller whose $5 million inventory has been frozen due to issues with unverifiable suppliers, revealing the risks involved in selling on the platform. To wrap up, the hosts introduce Amazon's new AI image generator, a free tool that allows sellers to create unique brand images.