This podcast episode delves into Amazon DSP (Demand-Side Platform) advertising, a method of programmatic advertising that stands apart from Amazon's delivery service. The hosts explore what Amazon DSP is, who should consider using it—specifically brands with over 100 product reviews and a monthly PPC budget of $10,000 to $20,000—and how it compares to Sponsored Display ads. Sam Lee, the VP of Amazon DSP at Trivium Group, advises brands to maximize their PPC spending first, recommending a trial investment of $5,000 to assess DSP’s effectiveness. The episode wraps up by underlining the crucial role of data from Amazon Marketing Cloud (AMC) in optimizing ad spending and boosting ROI.
