In this episode of the Ecommerce Lab podcast, the hosts dive into the challenges of Amazon seller account suspensions and suppressions, especially during busy times like Q4. They highlight a notable shift among Chinese sellers, as many are moving away from black hat tactics. The discussion reveals the rising difficulty in reinstating accounts, with Amazon often providing little to no explanation for refusals. The podcast underscores the importance of conducting regular account health checks and steering clear of typical pitfalls, such as relying on AI-generated appeals or manipulating compliance documents. Ultimately, this episode aims to arm listeners with effective strategies to prevent account suspensions and successfully navigate the complexities of Amazon's policies.
