In this podcast episode, we dive into effective strategies for expanding e-commerce businesses into the Amazon Japan market. Our guest, Shinjin Kahler, the Director of Global Selling and Partnerships at Picaro—an Amazon Japan agency—shares valuable insights. We tackle some of the key challenges of entering Japan, such as the requirement for a Japanese entity or an importer of record. We also discuss the cultural nuances that impact marketing and product design, including the need for smaller product sizes due to smaller living spaces. Additionally, we explore the unique behavior of Japanese online consumers. The episode touches on PPC advertising in Japan, highlighting that while it's less competitive than in the U.S., it still faces risks from black-hat tactics. Listeners will come away with practical tips for successfully navigating the complexities of the Japanese market and utilizing tools like PickFu for consumer testing.
