In this podcast, Stephen London, co-founder of Fellow, a marketing engagement platform, shares their remarkable journey from starting with nothing to achieving $15 million in annual recurring revenue in just 24 months. The discussion highlights three pivotal growth phases: "dots," which refers to the founding team and initial concept; "ants," focusing on experimentation and finding market fit; and "rockets," where rapid scaling occurs. Key strategies include using input from power users, conducting a variety of marketing experiments (with mixed results), and fostering a vibrant community. The main takeaway is that setting bold, challenging goals, paired with smart resource management—covering marketing, partnerships, and talent—plays a vital role in driving extraordinary growth.
