Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)
In this episode of the Ecommerce Coffee Break podcast, the focus is on profit-oriented merchandising strategies for online stores with extensive product catalogs. The conversation highlights common pitfalls brands encounter, such as prioritizing sales over profits. It introduces Keymonics, a solution designed to help balance top-selling items with slow-moving stock through product segmentation and AI-driven analytics. The episode also explores Keymonics' features, including collection merchandising, product recommendations, and email marketing tools. Additionally, a case study reveals a brand's impressive 29% increase in conversion rates and an 8% boost in profits after implementing Keymonics. Listeners will discover how to enhance product visibility and profitability by leveraging data-driven insights for better organization and product placement in their collections.
