In this podcast episode, the hosts dive into Amazon Marketing Cloud (AMC) and its exciting new bid boost feature for custom audiences. They discuss AMC's advanced capabilities, including detailed reporting and the ability to create tailored audience segments. The recent update allows users to apply bid boosts to audiences generated within AMC, even for those without demand-side platforms (DSP). A major highlight is that, although it initially required API interactions, the user interface now makes it easy to view and adjust bid boosts for specific audiences, like cart abandoners and subscribe-and-save customers. This enhances campaign management by providing greater precision. The conversation also emphasizes the potential for improved campaign results and clearer reporting, which helps clients tell their story more effectively. Listeners will discover how to access AMC and create custom audiences, ultimately enhancing their Amazon advertising strategies.
