This co-hosted podcast episode focuses on Amazon PPC campaign budgeting. The hosts debunk the misconception that campaign budgets control overall spending, emphasizing that bid adjustments are the primary method for managing daily and monthly ad spend. They explain how to respond to campaigns running out of budget (increase bids if profitable, decrease bids if unprofitable) and discuss different budgeting approaches: account-level, campaign-level, and portfolio-level, highlighting the trade-offs of each. The hosts also advise on starting budgets for new campaigns, suggesting a lower initial budget to gather data and then adjust based on performance, rather than relying on arbitrary dollar amounts. Finally, they stress the importance of aligning ad spend with product sales contribution, ensuring a balanced budget distribution across the product line.
