This co-hosted podcast episode focuses on troubleshooting five common reasons why Amazon ads aren't generating impressions. The hosts systematically address each issue: insufficient bids, impressions awarded to other product variations within the same ASIN, accidental negative keyword implementation, product ineligibility for advertising, and irrelevant keywords. They emphasize checking suggested bids against competitor ranges and carefully reviewing negative keyword settings to avoid accidental exclusion of desired search terms. A key takeaway is the importance of manually reviewing automated keyword negation rules to prevent unintended consequences. Listeners gain actionable steps to diagnose and resolve their Amazon ad visibility problems, improving campaign performance.
