This co-hosted podcast episode tackles a common Amazon PPC misconception: that limiting keywords per campaign increases impressions. The hosts debunk this myth, arguing that perceived improvements are often due to mismanaged budgets or a misunderstanding of keyword search volume distribution. They explain how focusing on proper bid management, budget allocation, and keyword harvesting is far more impactful than arbitrarily limiting keyword numbers. For example, they highlight how a campaign running out of budget early can make low-volume keywords appear underperforming, even if they aren't. Ultimately, the hosts advise listeners to prioritize these core aspects of PPC management rather than focusing on keyword limits.
