In this episode of "The Ticket," the conversation centers on the four key pillars of customer experience: team, tools, process, and feedback. These elements are vital for delivering outstanding customer service and fostering business growth. The hosts kick off the discussion by highlighting the significance of these pillars, then delve into common pitfalls companies encounter, such as favoring speed over thoughtful planning and relying on too many tools. A guest speaker underscores the importance of having a well-trained team and maintaining a “living playbook” that evolves with customer expectations and feedback. Listeners will come away with practical strategies for establishing a solid customer experience foundation and effectively leveraging technology to enhance customer interactions, leading to better business results.