Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)
This Ecommerce Coffee Break podcast episode is an interview discussing the burgeoning opportunity of online gifting for e-commerce brands in 2025. The host interviews Liz Lorge, Marketing Lead at Zest.co, an online gifting platform. Lorge highlights the significant growth of the gifting market, particularly since the pandemic, and emphasizes the need for e-commerce stores to offer streamlined gifting features like personalized messages, multiple shipping addresses, and easy bulk ordering. She uses the example of Levin Bakery, showcasing how Zest helped them efficiently manage event and corporate gifting, significantly increasing sales. The interview concludes with advice for brands on how to integrate gifting into their business and leverage Zest's platform to simplify the process and tap into this growing market.
