Reviving a Plateaued Business & USA Manufacturing

This eCommerce Fuel podcast episode features an interview with Chris Rose, president of Gunner.com, a company specializing in premium, US-made dog products. The discussion centers on reviving a stagnating business, focusing on strategic planning and prioritizing initiatives based on impact, effort, and urgency. Rose shares his experience in transitioning companies from maintenance mode to growth, emphasizing the importance of a clear vision, defined objectives, and collaborative strategic framework. A key takeaway is the use of an impact/effort/urgency matrix to prioritize tasks, shifting focus from operational busywork to growth-oriented strategies. Listeners gain actionable advice on revitalizing their businesses and building durable, premium brands.