This interview podcast features Jason Swenk interviewing Reade Milner, owner of a digital marketing agency, about leveraging email marketing to engage with past and potential clients. The conversation begins with Milner's background and agency creation, transitioning into a discussion about the untapped potential of existing email contacts. Milner emphasizes the importance of consistent, high-quality content in newsletters, suggesting a three-section structure (original content, curated content, and a highlight section). He advocates for testing subject lines and aiming for 40%+ open rates, prioritizing open rates over click-through rates initially to maintain consistent engagement. Ultimately, the podcast highlights the long-term value of email marketing for building relationships and generating leads, even if it's not the most "sexy" marketing channel.
