This interview podcast features Jason Swenk interviewing Dale Bertrand, owner of the SEO agency Fire & Spark. The discussion centers on how Bertrand leverages speaking engagements at conferences to generate business leads, ultimately accounting for the majority of his agency's revenue. Bertrand details his strategy, which involves giving away substantial information freely, building credibility through consistent speaking, and meticulously planning each event with a dedicated team. A key takeaway is that by consistently providing value and demonstrating expertise, he converts attendees into clients, transforming speaking engagements into a high-yield lead generation method. The podcast concludes with advice on how to find speaking opportunities and build a team capable of supporting this business development strategy.
