How To Go From Content Creator To Media Empire

This interview podcast features Josh Spector interviewing Rob Rosman, founder of the media company WTF Divorce, about building a media brand. The discussion covers three main areas: optimizing newsletter formats for audience engagement (focusing on short, actionable content that evokes positive emotions), determining the appropriate level of founder visibility (Rosman aims for less than 50% visibility, focusing on being an evangelist for the brand rather than its sole face), and effective merchandise monetization strategies (emphasizing on-demand printing, leveraging buying moments, and collaborations). Rosman shares his experience with Spector's coaching program, highlighting the value of personalized guidance in systematizing business operations and achieving monetization goals. The podcast offers practical advice and examples for building a successful media brand, including specific newsletter formats and strategies for integrating social media and merchandise.