This podcast episode interviews Katelyn Bourgoin, a buyer psychology expert, on conducting effective customer research. The host and guest discuss best practices for conducting "clarity calls" with customers, focusing on reconstructing the buyer's journey rather than simply asking about product preferences. They delve into the "jobs to be done" theory, illustrating how understanding customer needs and motivations is crucial for marketing and product development. Bourgoin shares actionable tips for crafting compelling headlines, calls to action, and social media content, emphasizing the importance of showcasing transformation and social proof. Listeners gain practical advice for improving customer research and marketing strategies based on understanding buyer psychology and behavior.
