This podcast features an interview with Tobi Lütke, founder of Shopify, focusing on his first-principles thinking and approach to maximizing human potential. The conversation explores his decision-making process, including the concept of the "Tobi Tornado" (rapid project pivots), direct feedback methods, and a long-term, 100-year vision for Shopify. Lütke emphasizes the importance of data-informed intuition over rigid KPIs, prioritizing "unquantifiable" factors like fun and delight. A key takeaway is his belief that focusing on the "positional game" (long-term strategic positioning) is more valuable than solely focusing on short-term tactical gains. Listeners gain insights into a unique leadership style and approach to building a successful and impactful company.