Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn’t just about crunching numbers—it’s about scaling smart. Whether you’re a finance geek or just someone who wants to make sure you’re not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there’s a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn’t love a little bonus ROI?

Chapters:

00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off
00:00:13 – nCAC? Yeah, You’ll Want to Know This
00:01:51 – The Sneaky Costs That Could Sink You
00:03:55 – Margin Showdown: Contribution vs. Gross
00:05:49 – The nCAC Formula That Changes Everything
00:15:48 – nCAC Danger Zones (Proceed with Caution!)
00:20:19 – A Surprise You Didn’t See Coming

LINKS AND RESOURCES:

Episode 663: How to Make Your Present Better by Making Your Future Bigger
10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Get Your nCAC Calculation Guide Now!
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

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Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13

Tier 11 Data Suite

Part 2 - The 5 Step Formula to Determine Your nCAC

Perpetual Traffic