The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!

Chapters:

00:00:00 - The Perpetual Traffic Takeoff
00:01:57 - Tariffs, Taxes & Turmoil
00:03:33 - The Hidden Tax Nobody Talks About
00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)
00:08:02 - Finding Gold in Market Mayhem
00:09:55 - Business Survival Mode: Activated
00:12:37 - Marketing Gymnastics in an Economic Earthquake
00:19:04 - The Next Big Shockwave—Are You Ready?
00:20:22 - Mic Drop, But Not Really—Your Move!

LINKS AND RESOURCES:

Tier 11
Mongoose Media
Tier 11 Jobs
Perpetual Traffic
Marketing Performance Indicators™ Checklist
Perpetual Traffic on YouTube
Tier 11 on YouTube
Connect with Lauren on Instagram
Connect with Ralph on LinkedIn
Follow Perpetual Traffic on Twitter

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Mentioned in this episode:

AppSumo - 13% off with code traffic13

AdCritter for Agencies

Tier 11 Data Suite

Trump’s Tariffs: The Marketing Opportunity & Impact Revealed

Perpetual Traffic