This HBR IdeaCast episode interviews Mike Colias, author of "Inevitable," about the transition to electric vehicles. The discussion covers consumer adoption rates, the challenges faced by legacy automakers (like GM and Ford) in competing with Tesla and Chinese manufacturers, and the role of government regulations and incentives. Colias highlights the price war initiated by Tesla as a significant disruption, impacting established companies' profitability. A key takeaway is the unexpected competitiveness of Chinese EV manufacturers, who are producing high-quality vehicles at significantly lower costs. The interview concludes by noting the likely continued role of hybrid vehicles as a bridge technology before full electric adoption becomes widespread.
