This podcast episode announces a new map feature called "Buy Box Map" added to the SmartScout tool for Amazon sellers. The host, Scott, demonstrates the map's functionality, showing how it visualizes which sellers win the Buy Box for specific ASINs in each US state, including shipping times and prices. He highlights that this reveals regional variations in Buy Box winners and shipping speeds, impacting sales and potentially influencing pricing strategies. For example, the map showed that even high-selling products like Bloom Nutrition exhibited uneven shipping times across different states. This tool allows sellers to identify opportunities to improve their shipping and potentially increase sales by targeting specific regions.
