Episode 293 - Cracking the Amazon Buy Box Mystery & New Marketplace Insights

The Smartest Amazon Seller

This podcast episode focuses on Amazon selling strategies in 2025, particularly addressing changes in fulfillment and the Buy Box algorithm. The host discusses a new tool he developed to analyze Buy Box wins across different US regions, revealing that shipping speed significantly impacts which seller wins the Buy Box in various locations. He also highlights a concerning Amazon policy change reducing seller reimbursements to manufacturing costs, potentially impacting profitability. Finally, he announces the release of a SmartScout iPhone app. The episode provides insights into optimizing Amazon sales through regional shipping strategies and managing the impact of reduced reimbursements.

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