This podcast interviews Dara Treseder, Autodesk's CMO, about her analysis of Super Bowl LVII commercials. The discussion covers three key aspects of successful Super Bowl ads: ownability, memorability, and relevance, using examples of both effective and ineffective campaigns. Treseder highlights Nike's ad as a winner for its powerful message on gender equity in sports and criticizes several ads for overusing celebrities or lacking a clear message. Listeners gain insights into the strategic considerations behind Super Bowl advertising, including the importance of aligning celebrity endorsements with brand identity and the risks associated with aiming for overly creative or politically charged campaigns. The interview concludes with a discussion on the importance of brand purpose and authenticity.
