This Masters of Scale podcast episode interviews Ryan Williams, founder of the commercial real estate investment platform Cadre. The interview traces Williams' entrepreneurial journey from a teenager selling custom headbands to founding and eventually selling Cadre. Williams discusses his unconventional approach to building Cadre's client base, starting with high-profile institutional investors like Goldman Sachs to establish credibility. He also details the unexpected challenges of media attention due to early investors' political connections and how he navigated those challenges. The episode concludes with Williams' plans for future ventures, emphasizing his continued passion for entrepreneurship and building businesses at the intersection of finance and technology. A key takeaway is Williams' strategy of building a strong network of advisors and mentors to navigate challenges and make informed decisions.