This episode explores the evolving landscape of Amazon e-commerce, focusing on Amazon's burgeoning dominance over Walmart and the implications for third-party sellers. Against the backdrop of Amazon's projected $187 billion quarterly revenue surpassing Walmart, the hosts discuss the rapid growth fueled by AWS and the rise of e-commerce. More significantly, the conversation delves into the increasing seller fees on the Amazon platform, which now account for over 29% of non-AWS revenue, raising concerns about profitability for sellers. For instance, one host shares an experience where shipping costs increased dramatically, highlighting the challenges faced by sellers navigating Amazon's fee structure. The discussion then pivots to the impact of potential retaliatory tariffs on imported goods, emphasizing the need for sellers to monitor trade policy changes and adapt their strategies. Ultimately, the hosts emphasize the need for sellers to adapt to the changing dynamics of the Amazon marketplace, suggesting strategies like brand partnerships and exploring alternative 3PL fulfillment options to mitigate rising costs and maintain profitability. This highlights emerging industry patterns reflecting the increasing complexity and competitiveness of the Amazon ecosystem.