This podcast episode interviews Jeff Holtman, CEO of Intellectual Strategies, about protecting brands in the Amazon FBA and e-commerce space. The discussion covers the importance of early legal planning, including trademark and patent searches to avoid infringement and protect one's own IP. Holtman emphasizes the differences between utility and design patents, advising that patent applications should precede public disclosure to maintain legal protection. He also highlights the jurisdictional nature of patents, recommending strategic choices about where to seek protection based on manufacturing and sales locations. The episode concludes with information on how to contact Holtman for a free strategy call to discuss individual business needs.
