This Ecommerce Lab podcast episode interviews Liran Hirschkorn, CEO of Incremental Digital, an Amazon advertising agency, about Amazon Marketing Cloud (AMC) and its implications for sellers. The discussion covers AMC's capabilities in creating targeted audiences, understanding customer journeys, and leveraging data for improved advertising strategies across various Amazon ad platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP). Hirschkorn emphasizes the importance of sufficient sales data for effective AMC utilization and suggests that brands can gain a competitive advantage by strategically increasing bids for specific, highly-qualified audiences identified through AMC. The episode also touches upon the potential integration of AMC data with Amazon's AI assistant, Rufus, and the broader trend of Amazon licensing its technologies to other retailers.
