This podcast episode interviews Jonathan Lee, CEO of AZ Helper, a company specializing in Amazon Brand Registry assistance. The discussion focuses on common mistakes sellers make during Brand Registry applications (e.g., using photoshopped images, submitting incomplete paperwork), strategies for dealing with brand registry rejections, and methods for protecting brands from copycats using Amazon's Report a Violation tool. Lee emphasizes the importance of obtaining brand registry *before* listing products and highlights the challenges of changing brand names post-listing. He also advises sellers to proactively check for patent infringements before selling products to avoid legal issues. The interview concludes with advice on utilizing the UK for faster trademark registration and leveraging Amazon's Transparency program for enhanced brand protection.
