This podcast interviews Vanessa Hung, an Amazon seller expert, about the impact of Amazon's AI systems, Rufus and Cosmo, on selling strategies. The discussion covers how these AI systems personalize search results based on customer data, impacting keyword optimization and PPC strategies. Hung emphasizes the need for sellers to shift from keyword-focused listings to audience-centric content that directly answers customer questions, as revealed by Rufus's interactive Q&A feature. She suggests sellers focus on understanding audience insights beyond demographics and creating comprehensive product listings to ensure accurate AI-driven recommendations. The interview concludes with Hung offering a mini-course on adapting to these AI changes.
