This podcast interviews Dan Kurtz, a digital marketing expert, about SEO trends and strategies for Amazon sellers and businesses. The discussion covers evolving SEO strategies emphasizing brand building across multiple platforms (e.g., Facebook, LinkedIn, YouTube, Pinterest, TikTok), utilizing press releases for backlinks, and leveraging Google Business Profiles. Kurtz advises against buying links and suggests using tools like IFTTT for content syndication and Namechk for brand name availability checks. A key takeaway is the importance of establishing a strong online brand presence through diverse content and multiple platforms to increase visibility and organic reach.
