This podcast episode features an interview with Owais Ghori, CEO of Amerify, an Amazon FBA agency, discussing the ten crucial steps for a successful Amazon PPC product launch. The interview covers keyword identification using Amazon's own data (SQP), validating keywords based on conversion rates, and building product relevance through targeted PPC campaigns. Owais emphasizes prioritizing conversion rate over other metrics and avoiding auto-campaigns initially. A key takeaway is the importance of monitoring organic ranking alongside PPC performance and using tools like Datadive and Helium 10 for data analysis. Listeners gain actionable strategies for optimizing Amazon PPC campaigns and improving organic search ranking.
