This podcast interviews the co-founders of Reactiv, a mobile commerce platform, focusing on their innovative "Clips" technology. The discussion covers Clips' functionality—allowing app-like experiences without downloads—its benefits for acquisition and retention (including high push notification open rates of 66%), and best practices for implementation. Specific examples highlight successful Clips campaigns achieving over 7% conversion rates from ads. The founders also discuss their company's roadmap, including plans for an SDK to empower agencies and broader retail integration. Ultimately, the podcast aims to educate marketers on a new approach to mobile commerce, emphasizing convenience and reduced friction for consumers.
