This podcast episode discusses the use of Connected TV (CTV) advertising by brands, specifically focusing on Ariat's experience. The interview features Ariat's head of brand media and Tatari's head of client services, who detail Ariat's successful CTV campaigns, including strategies for measuring success beyond traditional digital metrics. Ariat leveraged CTV to increase brand awareness and reach new audiences, using both linear and streaming TV, with Tatari providing measurement and optimization. The speakers highlight the importance of creative content, contextual alignment, and the use of tools like brand trackers and Google Trends to assess campaign effectiveness. The episode offers practical advice for brands considering CTV advertising, emphasizing the importance of a holistic approach and the potential for improved performance across various business areas.
