This podcast interviews three co-founders of Digicom, a growth marketing agency, about their approach to marketing. The discussion covers their unique agency model (focused on client profitability and in-depth audits), their strategies for creative development and content creation (emphasizing testing and data analysis), and their perspective on the evolving media landscape (highlighting the importance of diversification beyond Meta). They advise brands to prioritize conversion campaigns over traffic campaigns, conduct thorough website audits for CRO, and build authentic relationships with content creators. The agency's high client retention rate (over 80%) is presented as evidence of their effective strategies.
