This "How I Built This Lab" episode features an advice line segment where host Guy Raz and Ariel Kaye, founder of Parachute Home, answer questions from callers. The first caller, Daen Brown, seeks advice on securing strategic investment for his men's grooming brand, King Brown Pomade, after 10 years of self-funding. The second caller, Deanna Blasey Deandino, discusses marketing challenges for her children's emotional health product, the Mindset Tapestry, and receives suggestions on leveraging affiliate marketing and influencer outreach. The final caller, Meaghan, a female founder of a hard seltzer brewery, seeks advice on navigating gender bias in securing funding in a male-dominated industry. Kaye and Raz offer practical strategies for each caller, emphasizing the importance of product-market fit, targeted outreach, and leveraging unique brand strengths.
